Showing posts with label English. Show all posts
Showing posts with label English. Show all posts

Monday, December 18, 2006

'Be short, be simple, be human'

All entrants into the service come equipped with a vocabulary of common words of precise meaning adequate for all ordinary purposes. But when they begin to write as officials they have a queer trick of forgetting them and relying mainly on a smaller vocabulary of less common words with a less precise meaning.

--- Gowers, The Complete Plain Words (3rd Edition)


Picked this up over the weekend at Kinokuniya Bargain Alley. It's a bit battered, but a book like this wants to be worn out. Incidentally, it's a Penguin Reference edition. Simple yet striking design: the horizontal grid reminiscent of early Penguins, the distinctive rounded corners, and sleek Futura.