GE called upon BBDO and Three Legged Legs to create an animated fable for their Imagination Theatre campaign. Our answer: Samurai. It's a tale of a pint-sized samurai faced with a seemingly impossible challenge as proposed by a behemoth Emperor and his wicked minions
Table of Malcontents posted, via Google Video, Academy Award-winning animated short Ryan by Canadian animator Chris Landreth. Watch it before it gets taken down by lawyers. “The clip took 14 days to shoot and was all mapped out from the beginning. I notated the whole song and used that as my bible. The words and musical sections were divided equally allowing 7 days each. We were shooting about 25-30 words a day and working 9 hour days, (about 1 word every 15-20 minutes) which ended up being too much for my art director who pulled out halfway through. For the word section the more solid ideas were executed in the first few days allowing the others to ferment. Naturally there were a few that didn’t go exactly to plan so I had to treat them on a case to case basis. I think the results from the ones that needed lateral thinking are my favourites, especially “and” which was spelled out of the laptop, external drive, wacom tablet and ipod speakers.” (from Motionographer)