"... Yet thanks to a complacent media, the President has managed to hide behind a carefully constructed "compassionate" image. As the 2004 election nears, it's crucial that voters understand what President Bush's policies really mean for our country. And to do that, we need creative new ads that clearly show what's at stake.

That�s why we decided to launch Bush in 30 Seconds, an ad contest that�s intended to bring new talent and new messages into the world of mainstream political advertising. We're looking for the ad that best explains what this President and his policies are really about -- in only 30 seconds."