Friday, January 07, 2005

Lush 99.5FM has been underwhelming. The station sells itself mainly on the dearth of advertisements and DJs. That is, no more than two ads back-to-back at any one time and only two DJs on the station roster - Chris Ho in the morning and Vivian Tan (of The Observatory) in the evening.

The fewer ads the better, but the station genuinely needs more good DJs. I'm talking about people who love the kind of music Lush allegedly supports, can introduce tracks and whip up interest in new and existing talent. Presently the only way to find out what's playing is to send a 50-cent SMS. At this rate Lush 99.5FM's only going to be good as an experiment in 12-hour-long background noise.

(Then again, none of our stations have any DJs like that. Should I be relieved for Lush?)

And while you're at it, hire real web designers for your website. It's ugly. Here, take a look.

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