Faster Talk: Apple in Their Eyes
Six companies talk about how they're building products to rival the iPod. All of them agree that just copying Apple is a bad idea, and all six have different strategies to tackle the market leader. Well, four actually since the Sony and Dell representatives say nothing useful whatsoever -- skip those. Sim Wong Hoo from Creative weighs in at the end; he's the only one who laments Apple's multi-million dollar marketing budget.