Paul Arden's switched publishers, from Phaidon to Penguin for his new book: Whatever You Think, Think The Opposite.

Known for art and photography books, Phaidon's book designs tend to be better and more slick. That was part of the appeal of his first book It's Not How Good You Are, It's How Good You Want To Be.

That book is great for raising downtrodden spirits, and I picked up the second based on the strength of the first. Yes, even though Penguin chose to publish the covers in unfinished heavy paper, which looks dull and stains easily. The paper used in the book also smells awful, and the book's a lot more expensive than his first one.

Once you get past the physical flaws, Whatever You Think has an even stronger rah-rah effect than its predecessor, part of which is probably because it's a more internally consistent work. I thought one of the (very) minor flaws of It's Not How Good You Are was that the little snippets that comprise the book were a bit disjointed, ranging from abstract inspirational bites to tidbits of practical advertising advice. The stories in Whatever You Think have a more evenly irreverent, defiant tone.