But in the strange alternate universe that is the personals column in the London Review of Books, a fetish for even the naughtiest dairy product is considered a perfectly reasonable basis for a relationship. Rejecting the earnest self-promotion of most personal ads, the correspondents in the London Review column tend instead to present themselves as idiosyncratic, even actively repellent.
I thought my personal ad would look more like the Pina Colada Song. Maybe I need something edgier.
The New York Times: Book Lovers Seek Lovers, Buttered or Plain