In May Mr. Saatchi, famed for spotting young unknowns and turning them into art-world superstars, created a section on his Web site for artists of all ages to post their work at no charge. It is called Your Gallery, and now boasts contributions by about 20,700 artists, including 2,000 pieces of video art.
Everything there is for sale, with neither the buyer nor the seller paying a cent to any dealer or other middleman. About 800 new artists have been signing up each week.
And since Stuart (shorthand for “student art”) went online last month, some 1,300 students (including 450 in the United States) have created Web pages there. No one vets the quality or style of the art.
With dealers and collectors scouring student shows for undiscovered talent and students hunting for dealers to represent them, Mr. Saatchi has tapped a vein that can’t stop gushing. If Stuart gains anything like the cachet of MySpace, it has the potential to morph from a nonprofit venture into a gold mine for Mr. Saatchi. (More from the NYT)
Now why didn't someone else think of that first?