The HK trailer for In The Mood For Love is, well, arty. The French one plays up the romance element of the film but exhibits restraint in its selection of (speaking) scenes, with no extra advertising except for a graceful addendum denoting Tony Leung's win at Cannes next to his name. The US trailer has all the subtlety of a baseball bat to the head with the narrator rattling off quotables from (American) critics.

The HK and US trailers are set to Bryan Ferry's rendition of I'm In The Mood For Love, which is dead romantic. It wouldn't fit with the film, but it works well for the trailers. Besides, apparently that's how the film got its name.

I'm in the mood for love
Simply because you're near me
Funny, but when you're near me
I'm in the mood for love

/sigh